the beginning

In 1910, Thomas Sloan established the Bulla Cream Company in the Melbourne suburb of Moonee Ponds. Thomas pioneered a new method of thickening cream, which involved pasteurising in open cans in wood fired copper. Thomas’ brother, William, supplied the milk from his dairy farm in Bulla, and together they created the famous thickened cream and distributed it into the CBD in an Uber. Wait, no, it was by horse and cart.

the middle

Before long, Thomas’ brother in law Hugh, and Hugh’s brother Jack wanted a dollop of the action and they – along with Hugh’s daughter and son in law – soon made up the three families that launched Bulla into its years of success.

The Sloans, Anderson and Downeys all still operate the business in harmony today.

the now

Bulla remains one of Australia’s largest family-owned dairy producers, and the brand now operates out of the country Victorian town of Colac. The rich fertile soil provides pure, creamy milk by the bucket-load – and this facilitates the growth of the Bulla brand and the diversity of Bulla dairy products.


Our family craft the best of Australian Dairy to share with the world. Our vision is to continue to spread joy through supplying our tasty Bulla dairy products across Australia, and remain well-loved by true Aussie families for generations to come.


hear and be heard.
we respect, consider and value each other’s ideas and perspectives.

customer at the heart.
customers, both internal and external, are central to our thinking and decision making. we focus on satisfying the needs of all our customers.

leadership by all.
we are leaders within our business. leaders are visible, approachable, seize opportunities and welcome responsibility.

we are a family.
the Bulla family is unified and supportive. we value strong relationships, cherish our traditions and celebrate our successes. building mutual trust is fundamental to our family’s success.

achieving our goals together.
we work together to achieve our goals with a spirit of cooperation. we are honest about the challenges we face, and resolve issues together.

courage to think differently.
we challenge the way things are done today, to continually improve and achieve our potential.


We want to ignite passion for real dairy food, and celebrate family life today and always. We are one of Australia’s oldest family owned dairy companies and we are over 100 years young at heart, proudly celebrating our 6th generation of contemporary dairy craftsmanship and entrepreneurial spirit. We say no to the dairy nay-sayers, the superficial and the artificial. We refuse to cut corners, we don’t accept the “good enoughs” or waste in any form.

We take pride in our care, craftsmanship and passion, and pleasure from a job well done. We’re for natural and fresh, for knowing where your food comes from, and for creating real food that gives enjoyment and goodness to families everywhere.
We act with integrity and generosity of spirit, to deliver sustainable profit with thought for family, community, and the world of tomorrow.


Whether we’re crafting the Bulla ice cream that puts a smile on your kids’ faces, or whipping up that gut-friendly classic Bulla yoghurt, we proudly say no to shortcuts, waste and harmful processes. We’re all about fresh, natural produce. Skip the artificial and the superficial – Bulla foods give you 100% goodness, every time.

We consciously act with integrity, generosity and stand by our family values, with the aim of delivering sustainable profit for our family, the community and the future environment.