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three families, 
six generations, 100 years

the beginning

In 1910, Thomas Sloan established the Bulla Cream Company in the Melbourne suburb of Moonee Ponds. Thomas pioneered a new method of thickening cream, which involved pasteurising in open cans in wood-fired copper.

Thomas’s brother, William, supplied the milk from his dairy farm in Bulla, and together they created the famous thickened cream and distributed it into the CBD by horse and cart.

the middle

Before long, Thomas’s brother-in-law, Hugh, and Hugh’s brother Jack wanted a dollop of the action and they – along with Hugh’s daughter and son-in-law – soon made up the three families that launched Bulla into its years of success.

The Sloans, Andersons and Downeys all still operate the business in harmony today.

the now

Bulla remains one of Australia’s largest family-owned dairy producers, and the brand now operates out of the country Victorian town of Colac.

The rich fertile soil provides pure, creamy milk by the bucket-load and this facilitates the growth of the Bulla brand and the diversity of Bulla dairy products.



Our story

the Bulla difference

We’re for natural and fresh, for knowing where your food comes from, and for creating real food that gives enjoyment and goodness to families everywhere.

We act with integrity and generosity of spirit, to deliver sustainable profit with thought for family, community, and the world of tomorrow.

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vision and values

We work in a unified and supportive ‘family’ environment. We value strong relationships, cherish our traditions and celebrate our successes. Building mutual trust is essential.

The Bulla values and beliefs have been fundamental to our strength; they have paved the way for a long and successful story.

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