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27 September 2023

Bulla, Coles and SecondBite launch ‘Three Million Meals’ campaign

Three million meals to help Aussies in need.

In response to new research showing that more Australians are experiencing food insecurity than ever before, Bulla and Coles have come together to launch the ‘Three Million Meals’ campaign to raise much needed funds for SecondBite.

From the 27th September to 24th October, for every Bulla product sold at Coles supermarkets Bulla and Coles will be donating 20 cents to SecondBite.

We’re also excited to announce that this years donation will be inclusive of ALL Bulla products at Coles (that includes Bulla Cream, Bulla Ice-cream, Bulla Cottage Cheese and Bulla Yoghurt), meaning an even bigger impact to SecondBite will be made for 2023.
Together our aim is to raise even more money for SecondBite to help support its rescue mission and the redistribution of good food to those in need across Australia.

Our first campaign, last year, raised over $320,000 and this year we are aiming to double it! All funds raised will be donated directly to SecondBite, with the aim to help provide the equivalent of 3 million meals to Aussies in need.

To help support the campaign, simply purchase any Bulla products from Coles supermarkets across Australia from the 27th of September to the 24th of October 2023.

For donation terms & conditions please click here.

About SecondBite

SecondBite is Australia’s largest food rescue organisation – providing food free of charge. Last year, we rescued more than 25 million kilograms of unsold, edible food, providing the equivalent of more than 50 million meals to Australians in need. SecondBite works with more than 1100 charity partners, more than 1500 food donors and thousands of generous financial supporters to feed millions of hungry Australians each year. For more information go to

About Bulla
From the farms of Victoria to the tables of Australia and beyond, Bulla Family Dairy are committed to delivering the finest Australian dairy since 1910. Australian made and owned by the same three families for six generations, Bulla Family Dairy use fresh Aussie milk to craft the highest quality Cream, Ice-Cream, Cheese and Yoghurt.

About Coles
For more than 100 years Coles has been dedicated to delivering quality and value service to Aussie families and communities. We’re proud to help Aussies live happier, healthier lives. Through our partnerships with trusted suppliers, we’re able to deliver products and services that are sourced ethically and responsibly.

Written by

Bulla Dairy Foods

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